Turn mutual fund
investors into
your customers.
6 Crores Indians hold mutual funds. 1Fi lets them buy on 0% EMIs backed by that wealth, not credit scores.
Apple
UPI
No-cost EMI backed by mutual funds0% EMIFinancing that closes sales instead of blocking them
Approval is based on the buyer's portfolio value, not their credit history.
EMI tenures from 3 months to 5 years, ensuring the lowest monthly pricing for your customers.
Eligibility check in 10 seconds, complete loan process in under 2 minutes, no interest, no processing fees, most consumer friendly EMI.
Full value in settled through our lending partner, customer pays directly to the lender.
Go live in minutes, not weeks
Onboarding
Complete your one time KYC, share your product catalogue.
Configure plans
Our team helps you set EMI plans for your products.
Go live
Start selling using 1Fi.
Everything they want, on 0% EMI
EVsElectric vehicles
City EVs to premium sedans
JewelleryDiamond rings
Solitaires, bridal, gifting
Two-wheelersBikes & scooters
Commuters to superbikes
TravelHolidays & getaways
Flights, stays, packages
LaptopsLaptops & computing
Ultrabooks to workstations
PhonesSmartphones
Flagships & wearables
FurnitureHome & furniture
Sofas, beds, dining sets
EVsElectric vehicles
City EVs to premium sedans
JewelleryDiamond rings
Solitaires, bridal, gifting
Two-wheelersBikes & scooters
Commuters to superbikes
TravelHolidays & getaways
Flights, stays, packages
LaptopsLaptops & computing
Ultrabooks to workstations
PhonesSmartphones
Flagships & wearables
FurnitureHome & furniture
Sofas, beds, dining sets
Our Valued Partners
Collaborating with pioneers in payments technology, finance, and digital commerce
Serious finance,
done properly.
Every loan is disbursed by an RBI-registered NBFC under the Digital Lending Directions. Pledging runs through SEBI-registered RTAs.
RBI-registered NBFC
Loans disbursed by our RBI-registered lending partner.
Digital Lending Directions
100% compliant with RBI guidelines.
SEBI-registered RTA pledging
All securities are pledged through CAMS and KFintech, SEBI regulated entities.
100% transparency
Full pricing, tenure, and terms shared transparently with the customers.
Bigger carts, more approvals, zero credit risk on you.
“1Fi unlocked a segment of customers we simply were not converting on card EMIs. Approvals happen in the buyer flow and we get paid upfront — the ops load is zero.”
“The tenures do the heavy lifting. A ₹1.5L cart becomes a monthly number our customers say yes to. We've seen a real bump in premium-tier conversions.”
“Integration was mostly configuration on our aggregator. We were live in under two weeks with dedicated partner support end to end.”
Let's put 1Fi at your checkout
Tell us about your business and our partnerships team will reach out to you.
The questions every partner asks first
When do we get paid?
The full order value is settled to you upfront through standard payment rails. The customer's EMIs sit with the RBI-registered lender, not with you, so there is no receivable or credit risk on your books.
Who funds the 0% interest?
Like other no-cost EMI programs, the interest is subvented. We structure the subsidy with you by category and tenure so the economics work for both sides, and the customer always sees a genuine 0% price.
How do returns and refunds work?
Your standard returns flow stays unchanged. The refund routes back through 1Fi, the customer's loan is adjusted or closed accordingly, and their pledged units are released.
How much engineering effort is needed?
If you're on a supported payment aggregator, enabling 1Fi is mostly configuration. Otherwise we offer drop-in checkout plugins and a direct API, and our team supports you through go-live.
Is this compliant to offer at our checkout?
Yes. Loans are disbursed by an RBI-registered NBFC under the RBI's Digital Lending Directions, pledging runs through SEBI-registered RTAs (CAMS, KFintech, MFCentral), and every borrower receives a Key Fact Statement.
Your next customer's credit limit
is already invested.
Join the brands and platforms bringing mutual fund-backed EMIs to Indian checkouts.